ETpay
The main goal was to fully migrate Etpay’s existing website to Framer with pixel-perfect precision.
About Project
Etpay is a global financial platform that processed over $2B in 2023. They needed to migrate their corporate website to Framer to modernize the stack, make updates faster for their team, and support a content-heavy structure without losing brand polish.
The challenge: move 20+ pages with advanced visuals and keep everything consistent, accessible and easy to scale.
Service
Web Development
Stack
Framer · Figma · External animation tooling · Structured components & variants · SEO foundations · Accessibility & QA checklist
Year
2024
Live website
Objectives
The main goal was to fully migrate Etpay’s existing website to Framer with pixel-perfect precision — preserving its premium visual identity while improving performance and SEO hygiene.
Complex animations had to stay maintainable for the long term, and a modular structure lets the internal team create new pages without rebuilding from scratch.
My Role
As a freelance Framer developer, I led the migration end-to-end. I partnered closely with Etpay’s internal design lead to align on components, interactions, and content structure.
Beyond the build, I recommended improvements to information architecture, asset management, and handoff so the internal team could work confidently after launch.
Process
It began with a discovery and audit phase, mapping every page, component, URL and redirect. Then came the architecture stage: a modular component library with tokens for spacing and typography.
During the build phase I rebuilt 20+ pages in Framer, matched Etpay’s refined motion language, and finished with performance and SEO optimization, cross-device QA and a short admin guide for the team.
Outcome / Results
Delivered a modern, scalable site in ~30 days, with a cleaner structure, faster editing, and a motion system that elevates the brand without adding technical debt.
The client highlighted my proactivity (constant proposals to simplify and scale) and the overall smooth collaboration (daily workflow through Figma and calls), which reduced friction and accelerated decision-making.